Demandes générales de presse

December 8, 2023

Despite Economic Challenges, Cyber Week 2023 Achieves Record-breaking Online Sales: A Conversation with Meghan Stabler of BigCommerce

BigCommerce’s senior vice president of marketing Meghan Stabler discusses the driving forces behind the remarkable growth of online sales during Cyber Week 2023.

December 6, 2023

The Top 3 fashion ecommerce trends driving holiday sales

With recent data showing that consumers are still willing to spend on apparel and accessories, online retailers can foster holiday season fashion apparel sales with AI, user-generated content, and sustainability, writes Meghan Stabler, senior vice president of marketing at ecommerce technology provider BigCommerce.

November 30, 2023

Holiday Retail Strategy: Doubling Down on AI and Omnichannel Approach Amid Economic Uncertainty

Meghan Stabler from BigCommerce discusses the shift toward technology-driven, customer-centric experiences, the rise of social commerce and BNPL

November 9, 2023

The Holiday Season’s Cybersecurity Crisis: Why Retailers are Under Heightened Pressure

While it’s clear that cybersecurity attacks are on the rise and the importance of robust cybersecurity measures in the retail sector is rapidly increasing, the forces driving this mounting pressure among retailers are less known.

November 9, 2023

How The Beer Bat knocked ecommerce out of the park

The Beer Bat sought a platform that could support B2B and B2C sales and had the features to support the company’s future growth. The Beer Bat chose BigCommerce as its new platform provider not only for the platform’s scalability and features, but for the BigCommerce support team.

October 11, 2023

Data Shows Average Order Value Gives Boost to Fashion Retailers in the First Half

BigCommerce’s latest research report on fashion showed gross merchandise value increasing in the first half of the year versus the same period last year. The data, culled from the company’s retail clients, also showed a sharp gain in average order value.

October 4, 2023

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Flexibility and timeliness are absolutely key when it comes to responding to fast-moving buying trends, as retailers must balance longer-term buying choices with customers’ shorter-term impulse decisions. This presents a challenge for retailers, as it’s essential to keep sufficient levels of seasonal stock to avoid missing out entirely, but disregarding other changes, such as the weather, can cause profits to plummet. There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time.

September 22, 2023

Staying True to Servant Leadership Through Uncertainty

BigCommerce CIO Rosie Rivel discusses facilitating difficult but necessary conversations in her teams, the tenets of servant leadership in an era of uncertainty, and how to balance delivering on time with delivering on budget.

September 21, 2023

‘We’re particularly excited to be an open platform’: How BigCommerce is investing in AI with the help of Google

BigCommerce CEO shares details about the company's plans for AI, its ongoing enterprise growth and the benefits of BigCommerce subsidiary Feedonomics.

September 18, 2023

B2B Buyer Expectations: 3 Trends Blurring Lines Between DTC and B2B E-Commerce

The world of e-commerce is evolving rapidly, and the boundaries that once clearly separated business-to-business (B2B) and direct-to-consumer (DTC) buying experiences are now blurring. Current buyer behavior data reveals a significant shift in buyer habits, where the B2B buyer journey is increasingly mirroring DTC practices, ultimately leading to purchases being made online.